Simple is not the same thing with easy

This is a fact I come to understand since I am in the Internet business. The web is so damn simple: links, graphics and interconnected systems that everyone thinks s/he can master. But simple doesn’t mean easy. On the contrary. Think of the evolution, the time-space continuum etc. The theories are so simple and effective but so damn hard to use effectively.
It might sound like such an easy to see statement….. a simple thing. But really making decisions based on this is not that easy.